Colin’s Jeans likens its stores to a theater production, where sales staff treat
the customer as the star of the show. Behind the scenes, Dr. Selçuk Aksak,
Eroğlu Enterprise IT Group Coordinator, ensures the company’s solutions
help keep the audience enthralled. When challenged by poor
communications between sales, operations, and finance, Aksak integrated
the functions with a business management solution: Microsoft Dynamics® AX
supported by Microsoft® SQL Server® 2005, Windows Mobile® 5.0, and
Microsoft Office 2003. Today, employees access consolidated data to gain
customer insight, optimize inventory, and automate processes.